Content & Paid Media that Convert
How we can help
Lending Products. Mortgages. Checking Accounts. CD Deposits. Business Banking.
Digital Strategy
Our team is designed to suit our partners' business challenges and apply current best practices & creative thinking to each part of the collaboration.
There's no templated approach here, because we recognize each marketing challenge is unique to you and your goals.
Performance Creative
We tell your brand story through creative content that’s not just seen, but remembered.
Most people would say banking is boring. We aim to change that narrative so you can acquire the next generation of customers in a way that's relevant to them.
Paid Media
We infuse your brand story into powerful messages that drive new user acquisition through platforms like Facebook, Instagram, Snapchat, LinkedIn & more.
Whether your goals are new checking account acquisitions, loan applications, or building deeper customer relationships, we tailor our media strategy to your goals.
current financial clients
WE'VE ALSO WORKED WITH
Client Testimonial
“Today, with the help of Margle... our account acquisition from social continues to grow and break previous records... our messaging and visuals are now cohesive, and it frees up a tremendous amount of bandwidth on my team – so that we can focus on strategy and uncovering opportunities to share on social.”
KATE JOHNSON, VP MARKETING
NORTH SHORE BANK
Why Digital?
Use remains considerably higher among women (75%) than men (63%). Among age groups, its adoption is somewhat consistent among the 18-24 (76%), 25-29 (84%) and 30-49 (79%) brackets.
Facebook allows for detailed retargeting, which is key when moving people through the marketing funnel and getting them one step closer to opening an account.
Our prime platform for reaching Millennials. Individuals with a higher education and who are located in urban areas are more likely to engage with Instagram than others.
Although the platform is youth-oriented, more 30-49 yr olds use Instagram than Pinterest, LinkedIn or Twitter.
Google is almost always the place where people start their search. Google ads are one of the best ways to drive traffic to your landing page, generating more leads and ultimately, the opening of new checking accounts.
Google ads convert 50% more than organic search results. In 2020, Google controlled about 75% of search share.
Youtube
81% of American adults use YouTube. YouTube use is correlated with income and educational attainment, increasing alongside each.
YouTube placements, leveraged as a top-of-funnel execution, are a key driver in today's digital marketing ecosystem.
our philosophy
We define success by tangible outcomes,
not awareness.
100% Transparent Reporting
It’s your investment; you deserve to know where it’s going and how it’s performing.
Each month, we provide a detailed report on each aspect of our partnership, focusing on the hard facts of what we’re doing to achieve your goals rather than fluffy “feel good” metrics.
We believe this philosophy allows us to be a true partner, not just a growth agency.
40+ BRANCH WISCONSIN BANK
Delivered an average of 76 new checking accounts monthly over 11 months for one of the most well-known banks in the state.
10+ BRANCH REGIONAL BANK
Achieved a sustained 16% increase in customer acquisition via multiple channels on both organic and paid social media.
Our Process
01
IDENTIFY GOALS
We take the time and give the necessary attention to identify your goals and objectives for a digital campaign. After all, our engagement is all about you.
02
BUILD A STRATEGY
From there, we develop a complete Digital Strategy, outlining what it will take to accomplish those goals and objectives.
03
EXECUTION & PRODUCTION
Once we are aligned, it’s time to create. This is the fun part! Brainstorms. Photo and video shoots. Writing. Designing. Bringing ideas to life.
04
DEPLOYMENT
It’s go time. The foundation is set and the content is ready. Now, we push our message out to the right people on the initial platforms and mediums identified in our Digital Strategy.
05
LEARN & OPTIMIZE
This is where the growth happens. Daily monitoring, weekly check-ins, and transparent monthly reporting on results and insights. We love data and the opportunity to create a real-time feedback loop.
Your Next Step
Let's Start a Conversation
Let’s talk more about how Margle can partner with your brand. Use the form below to set up a 1-on-1 call to discuss your project in more detail.
Or if you prefer, you can always send us an email at hello@marglemedia.com or call us at 760.845.5494. Let’s get the conversation started.