Before we took over digital advertising, Raw Generation was allocating 80% of their ad spend to remarketing campaigns, spending money on an existing customer base likely to purchase anyways. We flipped the strategy on its head, spending much more aggressively on acquiring new customers (cold audiences) while also hitting month-over-month goals. We helped grow their customer base while being profitable at the very top of the funnel.
Over $2.25 Million
Does good creative help?
The answer is, “Absolutely!” Creative is a critical piece to any successful campaign. Raw Generation, having a fantastic in-house creative team, leaned on us to provide suggestions, strategy, and direction around what content to create for our campaigns. We established a consistent feedback loop to always be iterating on the content and providing the campaigns with a fresh look, all backed by data.