Cousins Subs came to us not having done any substantial digital campaigns in the past. Their goal was simple: sell more subs (and sides, of course).
After launching our paid campaigns, Cousins saw a significant increase in their historical average online order value. Since launch, we have maintained a 7x return on ad spend (ROAS) through a 25% YOY ad spend increase.
Average ROAS
6.93
Average CPM
$11.15
Average CPA
$4.26
Average CPC
$1.28
Leveling up the content.
Cousins Subs came to us with a fantastic library of assets to work with, which we used to create the majority of our first years’ ad creative. We knew that we would eventually burn through those assets, given the volume of content we were creating, and we also had been ideating social/digital-specific concepts to bring to life in 2022. Through two shoots at their HQ, we’ve captured a whole new library of assets to be used throughout the entire year, some of which are featured here.
