Stella & Chewy's partnered with Margle to elevate its organic and paid social presence through creative storytelling that resonated with pet parents. The goal was to grow awareness, deepen engagement, and drive meaningful traffic.
Creative Strategy
From the start, we led the creative strategy, shaping content pillars, defining the narrative, and bringing ideas to life through hands-on production. And as any pet shoot proves, pets are simply fun to work with.
Authentic Content
Our team captured a wide range of original photo and video content featuring real pets and their owners, balancing educational moments around pet health with authentic, unscripted interactions.
Optimized for Performance
All content was edited and optimized for both organic and paid social, ensuring cohesion and flexibility across placements.
The Result
The result was rapid audience growth, strong engagement, and consistent site traffic, demonstrating how thoughtful creative strategy and emotionally resonant content can drive meaningful performance when paired with smart amplification.