Quest Products was looking to scale awareness and purchase intent across a portfolio of brands while driving measurable e-commerce results, particularly on Amazon. The goal was efficient growth without sacrificing performance as media investment increased.
Meta as a Core Pillar
Meta was established as a core pillar of the media mix across Quest brands. We led a cohesive creative approach across the portfolio, ensuring consistent use of branding, messaging, and visual identity while tailoring executions to the nuances of each individual brand.
Scalable Full-Funnel Strategy
Using Meta's full-funnel capabilities, we deployed a scalable strategy that balanced broad awareness with intent-based conversion tactics.
Consistent Testing Framework
Creative was tailored to each brand while maintaining a consistent testing framework to identify winning messages, formats, and audiences. Meta's targeting parameters efficiently reach new customers while reinforcing consideration and intent.