Instant Pot partnered with Margle to launch a comprehensive omnichannel digital strategy designed to drive awareness, traffic, and conversions at scale. Over nine months, the campaign spanned paid social, programmatic, YouTube, TikTok, and Connected TV.
Nostalgia-Driven CTV
Margle concepted and produced three distinct Connected TV campaigns inspired by classic 90s sitcoms, using humor and nostalgia to make the brand feel familiar, entertaining, and culturally relevant.
Product Storytelling
Each CTV campaign paired this nostalgic tone with modern product storytelling, highlighting key use cases and Instant Pot's time-saving capabilities to clearly communicate value for busy, everyday consumers. The result was entertaining, high-impact creative that balanced brand-building with practical product education.
Omnichannel Alignment
To maximize effectiveness, all digital assets across paid social, programmatic, YouTube, and TikTok were strategically aligned to the CTV campaigns. Messaging, visuals, and product moments were carried through every channel, creating a unique, comprehensive, and cohesive omnichannel experience that guided consumers from awareness through conversion.
Performance Results
Facebook delivered strong performance across all major KPIs, while CTV emerged as a powerful driver of both awareness and conversions, exceeding industry CPM benchmarks across multiple platforms.
The result was cost-effective reach at massive scale, proving that a coordinated omnichannel approach can deliver both brand impact and measurable performance.