Heritage Financial Credit Union partnered with Margle to drive measurable growth through Google while prioritizing efficiency and lead quality. The objective was to increase visibility and conversions without inflating costs or sacrificing intent.
Expanded Google Presence
We expanded and refined Google efforts across Search, Performance Max, Display, and YouTube, focusing on higher-quality targeting and smarter campaign structure. By leveraging Google's broader ecosystem strategically, we reduced waste and improved how and where ads were served.
Quality Over Quantity
This quality-over-quantity approach resulted in significantly lower costs, higher engagement, and a substantial lift in conversions, demonstrating how thoughtful Google optimization can drive both scale and efficiency for financial brands.