Digital Marketing
Florsheim Shoes Performance Growth
A full-funnel Meta strategy that balanced scalable growth with efficient performance for a heritage brand.
Client: Weyco Group
Key Results
ROAS
impressions delivered
purchases driven
cost per click ($0.70 industry average)
click-through rate (1.59% industry average)
Florsheim partnered with Margle to scale performance on Meta while maintaining efficiency and strong brand presence. As a heritage footwear brand competing in a crowded digital marketplace, the goal was to drive incremental growth without sacrificing return on ad spend.
Meta as a Performance Engine
Meta served as a core performance engine within Florsheim's paid media mix. Leveraging Meta's advanced targeting, full-funnel optimization, and creative testing capabilities, we focused on reaching high-intent audiences at scale while continuously refining creative to maximize engagement and conversion efficiency.
Precision at Scale
Meta's ability to pair broad reach with precision optimization allowed us to efficiently scale spend while maintaining strong performance metrics.