Cousins Subs partnered with us to strengthen performance across its core digital channels while maintaining efficient returns on media spend. By leveraging Meta as the primary demand driver and pairing it with high-intent Google tactics, we built a full-funnel approach that balanced scale, efficiency, and conversion.
Creative Vision
We established a cohesive creative vision rooted in Cousins' fresh, made-to-order experience. From concepting to execution, we handled full on-site production, capturing both photography and video content designed to flex across paid social, search, and performance-driven placements. All assets were fully edited and optimized to ensure consistency across channels.
Meta as the Demand Engine
Meta played a critical role in fueling discovery and consideration through engaging creative that highlighted Cousins' fresh, made-to-order experience. These campaigns consistently reached new and returning audiences at scale, creating a strong foundation of demand.
Capturing Intent with Google
Google Search and Performance Max were strategically layered in to capture intent and convert that demand at key decision moments. By aligning creative, messaging, audiences, and learnings across platforms, we maximized efficiency and ensured each channel worked harder together than in isolation.