our approach
You know your business. We know how to market it.
Driven by data,
guided by creativity.
These two go hand-in-hand. Once we understand what’s achieving the best results, we double down on that, then continue to analyze and adjust to achieve optimal performance.
Plan.
If you’ve read any other part of our website, you know by now that we start with a Digital Strategy. There’s a reason for that. We take the time to dig into your business, your brand, your products/services, and your customers before we go to market, so that our plan of attack is informed.
Execute.
This is the “exciting” part where we get to let our creative chops shine.
We roll up our sleeves and get to work making content, writing copy, developing campaigns, and launching ads.
Iterate.
The Feedback Loop, we call it. We understand that the digital space is an ever-changing environment. We don’t pretend to know everything up-front. The process of refining what is (and what is not) working is one that can’t be skipped.
Content & paid media that converts
$6,430,500+
AD SPEND MANAGED (AND COUNTING)
$0.77 Avg. CPC
FINANCIAL INDUSTRY AVG: $3.77
0.98% Avg. CTR
FINANCIAL INDUSTRY ACG: 0.56%
Why Digital?
Use remains considerably higher among women (75%) than men (63%). Among age groups, its adoption is somewhat consistent among the 18-24 (76%), 25-29 (84%) and 30-49 (79%) brackets. Facebook allows for detailed retargeting, which is key when moving people through the marketing funnel and getting them one step closer to opening an account.
Our prime platform for reaching Millennials. Individuals with a higher education and who are located in urban areas are more likely to engage with Instagram than others. Although the platform is youth-oriented, more 30-49 yr olds use Instagram than Pinterest, LinkedIn or Twitter.
Google is almost always the place where people start their search. Google ads are one of the best ways to drive traffic to your landing page, generating more leads and ultimately, the opening of new checking accounts. Google ads convert 50% more than organic search results. In 2020, Google controlled about 75% of search share.
Youtube
81% of American adults use YouTube. YouTube use is correlated with income and educational attainment, increasing alongside each. YouTube placements, leveraged as a top of funnel execution, is a key driver in today's digital marketing ecosystem.
Tik Tok
The fastest growing social channel out there, period. TikTok has over 1.2 billion active monthly users who spend an average of 52 minutes/day on the app (oh, and 90% of users visit the app >1x/day). The audience skews younger, allowing for the channel to reach that much desired up-and-coming consumer market.
Programmatic
The largest overall possible reach, that’s what you get with programmatic. Where Facebook, Instagram, TikTok, etc are phenomenal at reaching core audiences inside those platforms, programmatic can extend those marketing messages on a grand level on the open internet, reaching millions of targeted eyeballs at typically very affordable CPMs.
We focus on creative that drives results beyond simply getting attention.
work with us
Give us a ring:
Located in the heart of Milwaukee, WI:
Process is everything. We’ve got ours down.